UN ETHICAL MARKETING

                                                Ethical and unethical of marketing  of drugs 

Business ethics   also known as corporate ethics is a form of applied ethics  or professional ethics that examines ethical principles and moral or ethical problems that can arise in a business  environment. It applies to all aspect of business and is relevant to the conduct of individual  and entire organization.

There are many issues which are faced by the pharmaceutical industry across the world These issues are listed below  ..
. Issue of marketing of drugs. The companies in the pharmaceutical industry spends billions of amount in advertising or  marketing management .The physician and doctors are given gifts or commission to prescribed their company's medicines so ,that people can use those medicines and the company can be in profit . Increase price of drugs . In some of the cases the companies  in the pharmaceutical industry charge unreasonable high price from the customers .

. Critical business situation and decision . The companies 
in the pharmaceutical industry face the  situation of ethical in many cases.There are various types of ethical issues which are to be handle by the company.for example a critical situation for the business may arise where the company has to cover its high cost of r&d and marketing and they charge it from customers.
Corruption and unethical practices are at every step of pharmaceutical marketing of drugs. 
  Corruption in the pharmaceutical marketing of drugs takes many forms such as;
.stolen of product at various points in the distribution system 
.Registration of product may  be insufficient  or incorrect .